There was a commercial for Volkswagen that aired during Super Bowl Sunday last week, but it didn't make Kona's best of the best. Still, having seen it a couple of time since, perhaps it should have been. Do you remember it? It's based on a game called punch dub, and every time a person sees a Volkswagen before the other person, they get to punch their partner and call out the color of the car.

I had some friends who played a car game like this, punching each other each time one saw a vehicle with one light not working. They called it pediddle. Ridiculous name, but then punch dub is just as silly. But it's real. And that's a big part of why this commercial is so good. You can relate to it. Everyone can play. There's the kid with his grandfather. The two Amish folk. The drunk guys in the limo.