First there was Walter, then Henry, then Gio and now Jesse? For a girl whose called ugly, Betty Suarez gets an awful lot of appreciative looks and more from the fellows, does she not?

The new man with eyes for Betty is named Jesse and actor/musician Val Emmich has been cast in the Ugly Betty role. The role is recurring -- kind of like Freddy Rodriguez when he started as Gio -- but since he's a potential love interest with UB, he could be bumped up to regular.

With the show now filming in New York, perhaps a young hot guy like Val Emmich is just the ticket for Betty. Emmich's done a lot of Manhattan TV shows -- Hope & Faith, 30 Rock, Third Watch -- so he's going to sound like a New Yawker.