Remember that song, "Everything Old Is New Again"? Well, it's true. In the old days of broadcasting, it was typical for the host of a show to appear during the hour or half-hour doing a live commercial endorsing the sponsor of the program. That old idea is being re-invented and ABC will soon announce that Jimmy Kimmel will be doing live spots on Jimmy Kimmel Live. Call it the ultimate in product integration, if you will, but it's just one more way for advertisers to guard against DVR watchers zapping through the commercials or live viewers clicking to another channel. And if they're smart, they'll make the commercials clever enough to be worth watching. The live ads will launch in May.

(Update 4/12/07 5:00 PM: CBS Radio has also fired Don Imus. Details are here.)

Just heard a statement read on tonight's NBC Nightly News that MSNBC has decided to stop simulcasting Don Imus' WFAN radio show, Imus in the Morning, starting immediately. They had previously announced that they were going along with CBS Radio's two-week suspension of the talk show host, but after re-evaluating what they called an "ongoing review process" and conducting "many conversations with our own employees," NBC News decided to end the simulcast permanently. The entire press statement is after the jump.