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October 24, 2014

Winter2010Tca

CBS exec: NBC's Leno experiment didn't work - TCA Report

by Joel Keller, posted Jan 10th 2010 10:39AM
Nina Tassler at the Winter 2010 TCA CBS exec sessionIt was a long, long, lonnnng first official TCA day yesterday, with CBS, Showtime, and the CW trotting out their newest and finest in front of the critics, followed by the epic Survivor anniversary party Bob mentioned the other day. I'll spill out some highlights later on. But I wanted to quickly start with CBS entertainment president Nina Tassler's very confident executive session.

Why was she so confident? Shows that are often winning their time periods helps. But she also seems to be in a "told ya so" mood about NBC and its Leno / Conan mess. In her opening remarks, for instance, she mentioned how good the freshman slate of shows was doing on every network... except NBC. During the Q&A, she said that the other networks "fared very well during this experimental phase for NBC."

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