I try to cover professional wrestling here on TV Squad only when something happens that hints at a ratings spike, a celebrity tie-in or a television publicity war. Today, we have news that could score a pin on all three fronts, "Brother!"

Hulk Hogan (in yellow, right), the 80s legend that put WWF WWE on the mat map, announced this week that he's returning to the squared circle and joining the ranks of Spike TV's TNA Wrestling. It's a big step up in exposure for the Florida-based promotion as it struggles to pull away a little market share away from Vince McMahon's Connecticut Death Grip.

While the WWE has either live or taped shows on various cable outlets Monday, Tuesday, Thursday and Friday nights (with occasional weekend specials on NBC), TNA has used the last couple of years to build an ever-growing following in Spike's Thursday night schedule.

The problem with reporting real news originating in the professional wrestling world is that you never know if you're being played as part of a story angle designed to drive up ratings or pay-per-view buys.

However, since the following hasn't been mentioned on any of World Wrestling Entertainment's television shows, it might be legit.

According to the WWE: "Linda McMahon, CEO of World Wrestling Entertainment, is considering a run for the United States Senate representing the state of Connecticut. Should she decide to run, Linda would step down as CEO, and Vince McMahon would assume the duties of CEO in addition to his current position as WWE Chairman."

That didn't take long.

The storyline featuring Donald Trump "buying" Monday Night Raw from World Wrestling Entertainment's Vince McMahon lasted all of one week. On Monday's commercial-free Raw from Green Bay, Wisc., McMahon bought the show back from Trump for "double the original price." Trump took the deal and smacked McMahaon across the chops for his trouble.

The show capped a day-long publicity festival for the WWE in which local network news affiliates flocked to the Green Bay airport to shoot Trump arriving and to hear speeches from him and McMahon. It was the first time any media set foot in that airport without Brett Favre being involved.

Okay, folks. I think you may need to help me figure out what the hell the World Wrestling Entertainment (lovingly known as the WWE) is doing here. According to a press release at their website the Sci-Fi Channel will be premiering a version of Extreme Championship Wrestling (passionately known as ECW) starting on June 13th. The series will feature an alternative brand of wrestling that is suited to the Sci-Fi audience. Huh?

Okay, let's read further. According to Bonnie Hammer, president of Sci-Fi Channel and its sister, USA Networks, ECW will bring action with a twist that science fiction fans will enjoy. Vince MacMahon, Chairman of WWE, adds that ECW will push the boundaries of sports entertainment in new and unexpected ways.