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August 28, 2015


British comic claims TV ad ripped him off

by Danny Gallagher, posted Nov 12th 2009 7:02PM
If Mad Men is any indication of what its like to work in the real advertising world, then the writing process alone must cause more migraines than swimming in radioactive sewage.

That's still no excuse for stealing material, if that is in fact the case with this British ad. UK comic Micky Flanagan claims an ad agency stole a joke from his act for a phone service commercial and is a stone's throw away from filing a lawsuit. Punchline Magazine posted videos of the joke and the ad. Is this just a coincidence or is the ad pulling a Carlos Mencia?

First, listen to Flanagan's joke...

And now, watch the ad, which is after the jump.

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Academy Awards to accept movie ads for the first time

by Brad Trechak, posted Jan 19th 2009 5:30PM
OscarNothing tests ethics like a recession. To prove this, the Academy Awards ceremony broadcast is now accepting spots for films and has cut the price of an advertisement to $1.4 million.

I could understand the concern. If someone sees an advertisement for the latest Adam Sandler flick, they could confuse it for an Academy Award nominee. The Academy has put some restrictions on the types of ads that can be used which will hopefully prevent such a mix-up. Sadly, these restrictions have only permitted for one studio advertisement so far: Disney-Pixar's Up.

It does seem a bit of a conflict of interest from getting advertising revenue from organizations to whom you are giving awards. At least Hollywood will not be confused for a society of principle. Studios big and small have always used their bank accounts and marketing campaigns to purchase an Academy Award nomination anyway. This just makes the process more obvious.

How do you feel about watching an Academy Awards broadcast with movie ads?

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There will be a lot of movie ads during the Super Bowl

by Brad Trechak, posted Jan 9th 2009 11:04AM
Superbowl trophyWith a three million dollar price per thirty seconds along with an extremely down economy, many of the regular supporters are bowing out of their standard Super Bowl spots. But apparently Hollywood is stepping up to fill in the gaps.

Since its origins, television has always been supported by the movie industry. It makes sense since they're so interconnected (television is mostly an ad-based revenue stream and I've heard that the marketing budget of a lot of studio films is something like 40% of its total cost).

I'm sort of sorry to hear this. I'm not a sports fan but have always tried to catch the Super Bowl because of the clever commercials. It's not likely that Star Trek or X-Men Origins: Wolverine is going to do a Bowl-specific ad. On the other hand, if they did get Hugh Jackman to dress in costume and puncture a football with his claw, or Chris Pine to vaporize it with a phaser, it would be the talk of the water cooler the next day.

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How to sell Super Bowl ads in a tough economy

by Brad Trechak, posted Dec 23rd 2008 2:09PM
NBCIn an economy where businesses fight to simply survive, it's more and more unlikely that they will shell out the $3 million for a 30-second spot that the Super Bowl requires. Leave it to NBC and ad agency Cesario Migliozzi to figure out a way around that.

They're taking the thirty second commercial and sharing it among advertisers each of whom pay a fraction of the cost. On one hand, it's a brilliant business move. It only takes a few seconds for subliminal advertising to work (which is why there are billboards along the highways of most of the country). On the other hand, it's unlikely we'd get any of the amusing storyline commercials that take two or three spots (these are usually the best part of the broadcast).

If this works, then it could be new way for advertisers to inundate the public during one of the most watched television events of the year. It's just another step in making television and the Internet into the same thing.

UPDATE: It looks like NBC nixed the idea.

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Google helps NBC sell ads

by Brad Trechak, posted Sep 10th 2008 8:22AM
NBCIt looks like Google is taking a step towards having a television station all its own. The Internet search company will be helping NBC Universal sell advertisements for some of NBC's cable stations (including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller).

This is yet another step in the inevitable merger of television and the Internet. It wouldn't surprise me if in the future, Google either acquires a television network (it could be NBC or some other one) or starts one all its own. It's certainly ubiquitous enough in Internet advertising to break into another medium (sort of like Microsoft's strategy).

It does say something that NBC is turning over some of its ad sales to a third party. As the article states, it could be a way of attracting businesses who only advertise on the Internet. It could also be a way of streamlining their business model so they can concentrate on producing shows in a more cost-effective manner (I knew that MBA would come in handy some day).

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Greatest local commercials ever

by Adam Finley, posted Mar 11th 2007 12:01PM

tvVia Pop Watch comes Phat Phree's list of the top 50 greatest local commercials of all time, complete with YouTube clips. In this case, "greatest" doesn't really mean "greatest" in the usual sense, but instead refers to local commercials that are so amazingly bad you just can't forget them. The top five commercials are all for Norton Furniture in Cleavland, Ohio, and hokey smokes, are they weird. It's like Peter Lorre's and Salvador Dali's brains had sex and these commercials were the result.

I've watched a few of the commericials, and they all have their own kind of odd charm. I can't recall any local ads worth mentioning from my Iowa youth, though: they were mostly your typical spots featuring bad acting and lame gags. Still, when budgets are low and you can't hire real actors, you have to do the best you can.

If any of you have find memories of gloriously bad local ads, share them in the comments.

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AdJab does Super Bowl commercial rundown

by Keith McDuffee, posted Feb 6th 2006 8:32AM
asjabIf you were one of those who dared leave the television during commercial breaks, only to miss all of the usual "special" commercials that run during the Super Bowl, you're in luck. Our long-lost-step-sister-twice-removed site AdJab has got you covered, reviewing every commercial of the evening. Check them out from the list, after the jump, to see what they had to say.

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