On paper, Trust Me looked like a sure fire hit. I tuned in week after week to watch the show, so I consider myself a loyal viewer, but I have to be honest. The show never took off. Bob got it right in his early look, Trust Me had all the elements for something special, but it just never jelled. TNT has cancelled Trust Me after one season.

The guy in charge of TNT programming, Michael Wright, implied that a drama set in the advertising business was just a little too inaccessible for viewers. And that was the issue; not enough Nielsen numbers.