The American Family Association has convinced T-Mobile to pull its advertising from FX because of the adult-themed subjects covered in Rescue Me and It's Always Sunny in Philadelphia. According to AdAge, Don Wildmon and his supporters in the American Family Association "bombarded" T-Mobile and other advertisers with e-mails to complain about advertising on two programs that the organization does not support (what do they support??). T-Mobile CEO Robert Dotson said the e-mails prompted him to actually watch the programming that they're supporting through advertisements. In a letter to the AFA, Dotson says, "Candidly, some of the choices we have made are inconsistent with who we are and what we stand for." Consequently, Dotson pulled all advertising from FX. So far this year, T-Mobile spent $1.2 million on advertising on FX and it is the network's 21st largest advertiser.

I wonder whether this will backfire on the AFA. Granted, it succeeded in pulling advertising (they got lucky, says Joel over on AdJab). But, this news may cause people to tune in to see what all the fuss is about.