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February 10, 2012
 
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affluent

What are rich people watching on television?

by Anna Johns, posted Mar 8th 2007 10:43AM
scrubsImagine this: you're sitting on your leather sofa with a glass of Joseph Phelps 2001 Insignia wine in one hand and a remote control in the other. You look at your 80-inch plasma television. What's on the screen? Scrubs.

A media group analyzed Nielsen ratings by income and determined that affluent American television viewers prefer to watch ABC and NBC. And they don't watch reality television. Instead, the highest-rated television shows among America's wealthier viewers are The Office, 30 Rock, What About Brian, Lost, Friday Night Lights, Desperate Housewives, Grey's Anatomy, and Studio 60. Besides DH and Grey's, those are all shows that receive mediocre ratings.

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