It looks like the folks at Sling Media have a few interesting things up their sleeves.

The folks over at the Sling Community have spotted a patent application that seems to indicate Sling Media has plans to enable advertising over your Sling connection. There are a couple of different ways the company could insert ads. For example, your Slingbox or SlingPlayer software could determine which batter is at plate during a baseball game and then choose a fitting ad to display on your playback window. Sling Media could also insert preroll advertisements or insert an ad at the end of a video.