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audience testing
Problems with Parks and Recreation?
by Joel Keller, posted Mar 23rd 2009 11:36AM

When I first saw the headline from this Nikki Finke report on NBC's Parks and Recreation, the highly-anticipated collaboration between Amy Poehler and the folks who write and produce The Office, I thought the story might be about set tension or significant rewrites or even those ever-so-useful "notes" from the network.
But it turns out that the article was about notes the network got as part of a "Consumer And Market Intelligence Research Summary." Basically, the pilot went through audience testing, and the test audience saw some problems. In the 12-page report (nine of which are charts and graphs, as Finke takes pains to point out), the test audience liked a lot of the pilot, but thought it dragged in parts, was too similar to The Office in tone, that Poehler's character needed to have "more energy and enthusiasm," and that there are "there are no 'datable' men in the cast."
To that, I say: who gives a flying crap?
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