'Breaking Bad' isn't just reinventing the TV drama. It's also reinventing viral marketing.

With the third highly-anticipated season of the popular AMC show just around the corner, the show has unleashed "BetterCallSaul.com," a website advertising the shady law offices of Saul Goodman, Walter White and Jesse Pinkman's equally shady attorney.

Goodman, played by Bob Odenkirk who also contributes to the series as a writer, appears all over the site in some hilarious videos that play with Odenkirk's trademark humor and provides some interesting teaser links to the show such as "the tragedy of Wayfarer Flight 515" and Walter's son's funding raising site, SaveWalterWhite.com.