Did you know you could fit 20 big wheels on the top of the all new Toyota Sequoia? Me neither, but apparently it's a major selling point.

All kidding aside, I like how this commercial appeals to the immature masochistic side of me. I'm talking about the side that would like to get on a big wheel on a steep hill with little to no padding and roll with only a few bails of hay resting between me and imminent death.

That's seems to be the demographic Toyota is shooting for here, and I'll be damned if they didn't nail it.