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February 10, 2012
 
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Microsoft corrects error in Bing commercial

by Bob Sassone, posted Jun 10th 2009 2:36PM
If you were a fan of the movie The Breakfast Club, you might have caught the error in Microsoft's Bing ad (below) when it debuted recently. The ads says the movie came out in 1986, but it actually came out in 1985 (a funny error for a commercial advertising a search engine!). But I saw the commercial again last night and Microsoft has changed it! Now when the woman says the line about the movie, the camera cuts away to the other woman and there's a new voiceover.

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Are you ready to Bing?

by Bob Sassone, posted Jun 3rd 2009 6:23PM
So Microsoft has launched a new search engine called Bing. It's supposed to revolutionize the search game and take on Google, but who knows if that will ever happen (I think that "search" and "Google" are the same in the public conscious right now). Here's the new commercial for Bing. It's well-done and dramatic and tries to say a lot, but is it persuasive (beyond the initial "hey, I think I'll check out Bing.com!" thought we'll all have)?

[via AdFreak]

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