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February 10, 2012
 
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New programs for March 5-11

by Anna Johns, posted Mar 5th 2006 4:51PM
haysbert the unitThings are really starting to heat up on the networks this week as seven new shows grace the schedule. Most notable, Dennis Haysbert returns to television in The Unit, which is produced by genius playwright David Mamet. ABC also launches its new part-scripted, part-improvised comedy, Brothers and Sisters, and the race-swapping reality show, Black.White, makes its debut on FX. Oh, and Lil' Kim gets her last 15 minutes of fame before going to the slammer.

  • Pros Vs. Joes, Mondays @ 10pm on Spike (premieres March 6)
    • Ordinary people face off against pro athletes like Karl Malone, Bo Jackson, Jerry Rice, Jennie Finch, etc. This is for sports fans with big mouths.
  • The Unit, Tuesdays @ 9 on CBS (premieres March 7)
    • Dennis Haysbert returns to action-packed television, this time as the leader of a special ops team that goes on risky missions across the globe. The show is about the missions, but also about how the families at home handle the stress of living in secret. Produced by David Mamet.

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F/X gets creative with marketing Black.White

by Anna Johns, posted Feb 20th 2006 9:11AM
ice cube myspaceWhile HBO is tapping into Google Maps to promote the upcoming season of The Sopranos, F/X is taking its promotions to MySpace. Starting today through February 26th, F/X is offering a new music video by Ice Cube to MySpace members (it's also available on the show's official website). He's the executive producer on the race-swapping documentary, Black.White, and sings the title song, Race Card. After Feb. 26th, the video will also be available on AOL, Yahoo!, TVGuide.com, and BlackAmericaWeb.com and it will also be available cell phone users of Sprint Nextel and Boost Mobile networks.

F/X found huge success with its MySpace page for the Carver mystery on Nip/Tuck last season and is hoping for the same "viral" marketing in the case of Black.White, which premieres March 8 at 10 pm.

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