Deadpan and hysterically self-aware B-movie icon Bruce "Don't Call Me Ash" Campbell appeared in an ad for Old Spice back in January, but if you thought he was done pitching the manly fragrance, then you've got another thing coming, you primitive screwheads.

In this new spot (see it below, along with another behind-the-scenes clip) a suave and debonair Bruce woos a group of lovely ladies with a lounge rendition of Duran Duran's "Hungry Like the Wolf." I can't imagine Bill Murray would have done it any better.

These ads, along with the Mac/PC ads from Apple, hold the special distinction of being commercials I will actually stop and watch while skipping past other commercials with my Tivo. What can I say, I've been a fan of Bruce from the moment he first strapped that chainsaw to his arm.

See Bruce croon after the jump.

[via Pop Candy]