EDITION: U.S.
boost
Past Life will get post-American Idol spot for premiere
by Allison Waldman, posted Jan 24th 2010 2:14PM
Fox continues to use American Idol as a magnet to attract viewers to sample its other shows, including newbies like The Human Target. And last year, Glee. With that same philosophy in mind, Fox's Past Life is getting an American Idol boost. On Tuesday, February 9, Past Life will premiere at 9 p.m. following American Idol. From a programming point of view, they don't go together. You're not likely to get the same viewer lapping up the songs and shtick on Idol that will get into the psychic/sci-fi vibe of Past Life. But that's not the point because ultimately, this is about getting a sample. Past Life will be on Thursday, February 11-18 after Bones, then get another post-Idol goose on February 25-March 11.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- 'Hatfields & McCoys' Kevin Costner: 'Life is all about whose pig it is'
- Zap2it Awards: Nina Dobrev vs Sarah Michelle Gellar and more for Best Actor Playing Two Characters
- 'Hemingway & Gellhorn's' Nicole Kidman: 'I had no idea who she was'
- 'Hatfields & McCoys' Tom Berenger: 'They are a bunch of hillbillies that went at each other'
- Zap2it Awards shipper face-off: 'The Vampire Diaries' and 'Gossip Girl' plus more triangle trouble
- More From Zap2it
- Eye on Emmy: Sons of Anarchy's Charlie Hunnam on Jax's Evolution and His Real Stance on Awards
- What to Watch: The TVLine-Up for Monday
- Mad Men Recap: A Woman's Worth
- The Idol (Less) Rich: For Jessica Sanchez, No Guaranteed Album Deal, Likely Smaller Payday
- What to Watch: The TVLine-Up for Sunday
- More From TVLine
