The new Chief of Marketing over at supplemental insurance company Aflac, Jeff Herbert, is planning to silence the duck. Despite the little quacker having garnered the company an 85% brand awareness rating, Herbert feels that people just don't know what Aflac actually does. So, expect to see the duck minimized in future Aflac advertisements.

Poor,duck. It probably doesn't know how to say anything other than "Aflac," which could cut the second phase of his career awfully short. Perhaps, he could go into early "fallen corporate mascot" retirement. There's got to be a pasture out there somewhere where Morris the Cat, Spuds McKenzie and the Anheuser-Busch Clydesdales sit around and bitch about their agents.

UPDATE: The duck lives! The AdAge story which this post referred to was picked up by news outlets all over the country. Apparently, the piece overstated Herbert's intention of expanding beyond television ads to other media where the duck's "quack" would not be heard. Aflac has officially announced that they have, "no intention of abandoning the duck."