While Apple is the undisputed king of music downloads, no company dominates the video download space yet. Well, it looks like Sony wants to make a bid for the lead position. The Wall Street Journal reports that the company that was once synonymous with portable music players (remember the Walkman?) before Apple came along wants to compete with iTunes in the video download space.

Sony may have the goods to pull this off. Part of the reason Apple has been so successful is because the company has both hardware and software: iTunes an the iPod. Sony's already got the hardware for video: the Playstation3, the Playstation Portable, and Bravia television sets. And Sony's got Sony Pictures content.

Back in January, Sony showed off its Internet Video Link at CES. The link consists of a device that's made to fit into some of the company's newer BRAVIA television sets in order to stream HD video over the internet to your TV.

Gizmodo reports that Sony plans to launch the new service in July, and charge $300 for the hardware. It's not clear whether you will need a subscription or content, or what content will be availale other than Spiderman 2 which has been named as a launch title.

Sony has partnerships in place with AOL, Yahoo!, and Grouper, as well as the obvious ability to make any Sony Pictures content they feel like available.