My favorite moment in last week's 30 Rock, in which Oprah Winfrey made a guest turn -- and a good one -- was when Liz accepted a piece of Rhode Island salt water taffy from O. This lead to Oprah rattling off some of her "wonderful favorite things" for this year -- paisley tops, sweater capes, Calypso music, Chinese checkers, high-heeled flip-flops.

Well, you don't have to be Liz Lemon -- or wait for the annual Christmas show -- to check out Oprah's real faves. The Oprah Store is launching online this Friday. There's been a real store since last January located in Chicago across the street from the Harpo Studios, but this site, which will be an expansion of the mini-shop that's been online for a while, will capture the breadth and scope of the year-old brick and mortar store.