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February 10, 2012
 
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E-Trade: "One finger"

by Brett Love, posted Feb 4th 2007 10:03PM

This was a clever ad. I liked the quick list in the opening of things you can do with one finger. Amuse a baby, prove your sobriety, identify a murderer, and get to know your doctor were all very funny. And well shot too, with great camera angles.

It also worked in that while I was wondering what this is for, they hammered it home in the end with a big logo right there on the screen. It all wrapped up nicely with the "tell your expensive broker where to go" punchline at the end. It falls short of the Fed-Ex ground "Turkey neck" spot, but it's a well done ad.

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Martha Stewart: still a convicted felon

by Anna Johns, posted Jan 7th 2006 7:35AM
Remember how, when Martha Stewart agreed to go to jail, she said she was innocent and her lawyers would continue to appeal? Well, their first attempt was an utter failure. On Friday, a federal appeals court upheld her conviction and the conviction of Peter Bacanovic, her broker, but agreed to revisit Bacanovic's sentence. Not sure why, or really what that means. Bacanovic already served his five months in prison and is now under federal court supervision. And so is Martha. The duo was convicted of conspiracy, making false statements, and obstruction of justice for lying about a stock trade. They were each sentenced to five months in prison and two years under court supervision. So far, Martha's lawyers haven't made a peep about whether they'll be taking their case to a higher court. Personally, I kinda like her as a convicted felon. It gives her a bad-ass edge, doesn't it?

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