A car chase is news. A car ride isn't.

On June 17, 1994, you, me, and a gazillion other Americans watched O.J. Simpson and his buddy Al Cowlings lead L.A. police on a slow chase in a white Bronco. On September 19, 2007, you, me, and maybe a million other Americans watched O.J. Simpson and his lawyers lead the cable news networks on a slow ride to ... somewhere else.

Talk show host Don Imus has been suspended from his show by both CBS Radio and MSNBC, which telecasts his radio show every morning. The suspension is for two weeks but doesn't start until next Monday.

This is because Imus referred to the Rutgers women's basketball team as "nappy-headed hos." Imus went on Al Sharpton's radio show on Monday and, as Howard Stern pointed out today, probably made things worse by the apology he made there and other comments he made.

MSNBC says that any "any future relationship with Imus is contingent on his ability to live up to his word." I wonder why the suspension doesn't start til next Monday. Do they want the ratings bump the controversy is going to create? Will Imus talk about it on his show the next four days? CNN has certainly been talking about it all day.