Like Bob wrote the other day in his TV Squad review, 30 Rock is the kind of show that you have to watch and really pay attention to in order to get all the great lines and jokes. That includes the lids on Judah Friedlander's noggin. At a recent event, a New York Observer reporter cornered 30 Rock's Frank with a few questions ... all about his hats.

The baseball caps that Judah wears in every show -- and you never see him sans-hat -- are his own creation. It's a shtick that he began nearly two decades ago. "I've been making my own hats for years. I've been doing stand-up for 19 years and my hats have always said world champion in some language." See, the joke is that he's not the world champion of anything. Now, as one of the writers on TGS, Judah tailors his hats to the individual episode. Some are obvious jokes, some are in-jokes, nothing is accidental or unplanned.