chain

Okay, take the idea of Shark Tank (or Dragon's Den if you're a BBC America fan), mix it with the Top Chef folks, offer a great grand prize and hope for the best. That's the recipe behind NBC's new food competition show, United Plates of America. The network is turning to the Magical Elves from Top Chef -- no, seriously, that's the production company's name -- to succeed in the food field where NBC has flopped in the past. Remember The Chopping Block? Remember Rocco DiSpirito's The Restaurant? NBC has more luck with the dieters on The Biggest Loser.

This go-round is not about a single restaurant. It's about a chain of restaurants. To me, that's a questionable goal. Most successful chains start off with one great restaurant and then take off. This concept is go big or go home. Maybe it's more complicated, but it doesn't sound that way.