A guy shows up at a wine and cheese party with a massive wheel of cheese. "I'm gonna go put my cheese in the kitchen." The start of a joke? No, it's another clever bit from Bud Light, this time with a guy smuggling Bud Light into the party under the cheese wheel. Let's face it, most guys think wine and cheese is lame. Another guy has bottles in a hollowed out baguette, while still another brought a television in a box of wine. The "Going on a cheese run," bit at the end was the icing on the cake of another Bud Light winner.