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September 14, 2014

chevy

Watch for the Griswolds during the Super Bowl

by Allison Waldman, posted Jan 31st 2010 10:00AM
chevy_chase_beverly_dangelo_homeawayApparently we're in the midst of a Chevy Chase revival. Not only is the former Saturday Night Live star, the first to become a breakout movie star, currently making good on the NBC sitcom Community, he's getting commercial work, too.

Not just the MyTouch one that's been around for a while -- with other SNL'ers Darrell Hammond, Dana Carvey and Molly Shannon -- but now he's going to star in a Super Bowl ad.

Actually co-star. In a spot for HomeAway.com, Chevy Chase and Beverly D'Angelo will be the Griswolds again, reprising their National Lampoon Vacation characters.

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Is Howie Long helping or hurting Chevy with those ads?

by Allison Waldman, posted Oct 20th 2009 3:16PM
howie_long_foxChevy must have focus groups and research that tells them that Howie Long is a good spokesperson for their products. As a Fox NFL anaylst, he's fine alongside the likes of Jimmy Johnson and Terry Bradshaw. That said, I can't stand Howie Long in his commercials.

Long is smug and arrogant in all of 60 seconds. He's supposed to be selling the advantages of Chevy products -- while dissing those of Honda in direct jabs at the Japanese company -- but he rubs me the wrong way. Perhaps it's his smile. He just acts like he has no humility. He's all confidence and self-assuredness. Those two qualities should make him an excellent pitchman. That's what Chevy is trying to project.

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Chevy: "College Ad Challenge Winner"

by Brett Love, posted Feb 4th 2007 8:18PM

And I thought Maposaurus was bizarre... I'm not sure of the thinking behind this commercial. If random guys are going to start stripping and rubbing themselves against the car, I want nothing to do with the HHR. I'll take the Pinto with the exploding gas tank given the choice. While it doesn't work from that angle, it was pretty amusing.

Give them credit for getting all types of guys in on the act. Even a pale, bony, old dude. The reaction of the girls was great. Especially the one covering her eyes and saying, "Tell me when it's over." Probably not a good idea to float out there during your commercial though. Nice choice of music as well. "It's getting hot in here" is a great song.

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