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July 31, 2014

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'Oprah Winfrey Show' Finale Garnering $1 Million Per Commerical Spot

by Chris Harnick, posted Apr 12th 2011 4:45PM
Oprah WinfreyIt's no secret Oprah Winfrey is a major power player in the industry, but this latest news is still surprising. Commercial spots during the series finale of 'The Oprah Winfrey Show' are commanding $1 million a pop -- yes, 30-second ads.

According to the Hollywood Reporter, that's close to par with the finales for beloved sitcoms 'Everybody Loves Raymond' ($1.22 million) and 'Seinfeld' ($1.42 million).

Last year's 'Lost' finale pulled in $900,000 per spot.

However, the 'Friends' finale saw advertisers paying $2.4 million for a 30-second ad. More than 50 million viewers watched the episode.

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It's Alec Baldwin (Yankees) vs. John Krasinski (Red Sox) in New Era Campaign (VIDEO)

by Joel Keller, posted Apr 8th 2011 5:30PM
John Krasinski in New Era adIn the world of rivalries, you can't get any better than the one between the Yankees and the Red Sox. The fans of each team are so passionate in both the love of their team and the hatred of the other team that it makes the Mac vs. PC rivalry look silly in comparison.

The folks at New Era, who manufacture all the caps for Major League Baseball, have taken this rivalry to a new level and hired two of NBC's biggest comedy stars to show that Yanks vs. Sox transcends everything, including Thursday comedy lineup camaraderie.

In the ad -- the first of a series -- Yankee fan Alec Baldwin ('30 Rock') is talking on the phone with Red Sox fanatic John Krasinski ('The Office'), and the trash talking between them is reminiscent of two buddies jawing about the teams over a few beers, with a few clever barbs thrown in for good measure.

The commercial and more after the jump.

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See Alec Baldwin in New (Awesome) Wegmans Commercials

by Chris Harnick, posted Nov 18th 2010 3:05PM
Alec Baldwin, WegmansWhat happens when you pair one of the best actors on TV and quite possibly one of the greatest supermarkets in America? These fantastic commercials.

Alec Baldwin has teamed up with Wegmans for a series of holiday commercials. If you're not lucky enough to have ever been to Wegmans, well, I'm sorry for you. Wegmans has locations in New Jersey, Pennsylvania, Maryland and upstate New York. It's like Whole Foods ... but cheaper and better.

Those of you who have never been to a Wegmans can't begin to understand why its customers adore the store. Perhaps a road trip is in order for you? After all, don't you want to go to a supermarket that has salad bars, sushi, famous sandwiches, a full kitchen and in some cases a bar!?

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Nike's 'Rise' Ad: LeBron James Plays Tubbs to Don Johnson's Crockett

by Jane Murphy, posted Oct 28th 2010 1:35PM
"What should I do?" asks basketball superstar LeBron James, in a new Nike ad that reviews the last few months of his turbulent move from the Cleveland Cavaliers to the Miami Heat. The 90-second ad, 'Rise', came to light Monday via Twitter, when King James directed his followers to YouTube.

Arguably, the highlight of the ad, which had its TV premiere Tuesday during TNT's broadcast of the Heat vs. Celtics game, is the appearance of Miami's former king. Decked out in his baby blue v-neck and white linen suit, it's none other than Don Johnson.

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GEICO's Little Piggy Makes Us 'Wee Wee Wee' All the Way Home (VIDEO)

by Ryan McKee, posted Oct 7th 2010 3:30PM
You're a serious person. You work all day and read classic tomes of literature at night. However, while catching the evening news, GEICO's piggy commercial starts and causes you to shoot expensive wine through your nose with laughter.

It's stupid and silly and really seems to have nothing to do with auto insurance, but the new purple stain on your cashmere proves it's effective.

GEICO is the first company most people think of when hearing auto insurance. And it's not on the strength of their insurance, it's their absurdist commercials that feature a gecko with a Cockney accent, cave men and now a humanoid pig.

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Snickers Makes Creepiest Candy Commercial Yet (VIDEO)

by Ryan McKee, posted Oct 5th 2010 4:10PM
Don Draper has shown us the difficultly of putting an artistic touch in advertising. Well, Snickers has nailed it with a Halloween commercial that is both oddly hilarious and creepy as hell.

The shopper reacts like any of us would if we were accosted by a seven-foot tall, insane person with a pushy love of candy who knows us by name.

You can't really scream, but you would feel shivers through your entire body while walking briskly the other way. And what do you say once you get to the register? That you don't want that many Snickers? Do you tell management what you just saw at the risk of sound crazy yourself?

Sure, we've over-thought this 30-second commercial, but that's our job.

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Jay Leno's 'Tonight Show' Promo Gets a Music Makeover

by Danny Gallagher, posted Feb 24th 2010 9:00AM
NBC has been recycling their 'Jay Leno Show' promos to prep for Leno's return to 'The Tonight Show' slot. Could there be a clearer metaphor?

Anyway, the new promos have been using a cover version of the Beatles' "Get Back" to not-so-subtly greet the host back from prime time hell. But one very clever YouTube user found a much more appropriate song to accompany Jay on his return back to 11:30 p.m.


[via Buzzfeed]

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Tracy Morgan and Stevie Wonder Play Punch Dub

by Allison Waldman, posted Feb 14th 2010 9:44AM
VW_logo_blue_silverThere was a commercial for Volkswagen that aired during Super Bowl Sunday last week, but it didn't make Kona's best of the best. Still, having seen it a couple of time since, perhaps it should have been. Do you remember it? It's based on a game called punch dub, and every time a person sees a Volkswagen before the other person, they get to punch their partner and call out the color of the car.

I had some friends who played a car game like this, punching each other each time one saw a vehicle with one light not working. They called it pediddle. Ridiculous name, but then punch dub is just as silly. But it's real. And that's a big part of why this commercial is so good. You can relate to it. Everyone can play. There's the kid with his grandfather. The two Amish folk. The drunk guys in the limo.

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Drew Brees Has One Commercial That's Better Than Peyton Manning's

by Allison Waldman, posted Feb 4th 2010 5:22PM
drew_brees_traffic_jam_ESPNWith the Super Bowl just a couple of days away, there's been tons of attention paid to both the New Orleans Saints and Indianapolis Colts players. And it's all justifiable. After all, they've made it to the ultimate NFL game. But when it comes to commercials, the king is most likely Peyton Manning. Whether it's "Cut that meat" or Sony TVs or licking the inside of Oreo cookies with his brother Eli, Peyton has the upper hand on the entire NFL in ads.

But wait, there is another quarterback in the Super Bowl, Drew Brees, and he has at least one commercial that ranks right up there with the funniest stuff either Manning has done. It was a 'This is SportsCenter' promotion for ESPN.

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Watch for the Griswolds during the Super Bowl

by Allison Waldman, posted Jan 31st 2010 10:00AM
chevy_chase_beverly_dangelo_homeawayApparently we're in the midst of a Chevy Chase revival. Not only is the former Saturday Night Live star, the first to become a breakout movie star, currently making good on the NBC sitcom Community, he's getting commercial work, too.

Not just the MyTouch one that's been around for a while -- with other SNL'ers Darrell Hammond, Dana Carvey and Molly Shannon -- but now he's going to star in a Super Bowl ad.

Actually co-star. In a spot for HomeAway.com, Chevy Chase and Beverly D'Angelo will be the Griswolds again, reprising their National Lampoon Vacation characters.

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That Gap ad has me screaming, too

by Allison Waldman, posted Dec 13th 2009 3:03PM
gap_logoLet me start by apologizing for this post. I can't stand this commercial. It's a Gap holiday special which is called Talk to the Moose. I don't know why. There's no Rocky and Bullwinkle in the spot and no references to Northern Exposure. I might have liked the commercial if it had made some shout out to two of my TV faves.

Instead we have adorable little girls frolicking in winter wear. I have nothing against the little ladies. Like I said, they're adorable. They really make those sweaters work, so kudos to Gap for showing off their products in a positive way. If only the singing were as positive.

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Psych does Private Eyes like Hall and Oates

by Allison Waldman, posted Dec 6th 2009 4:00PM
psych_james_brolin_westThey're at it again! This time instead of Stevie Wonder and Paul McCartney doing "Ebony and Ivory," Shawn and Gus are re-creating Hall and Oates doing "Private Eyes." And this time, the rest of the cast are included as private eyes, too.

The Psych team is nothing if not original when it comes to their promotions. The only thing missing in this one is a pineapple.

Before taking a look at the video, just a reminder that Psych is coming back on Wednesday, January 27 at 10 p.m.

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And now, a commercial you won't forget (no matter how hard you try)

by Bob Sassone, posted Dec 4th 2009 3:39PM
First off, I want to apologize for posting this commercial, because once you see it, you won't forget it. And I don't mean in a good way.

It's from Science World in Canada, and it shows grandmothers in a way you never, ever want to see a grandmother. Enjoy!

[via Adfreak]

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That's why I recognize Brick from The Middle!

by Allison Waldman, posted Nov 21st 2009 2:09PM
atticus_shaffer_brickYou know how sometimes you see an actor or actress and they look so familiar, but you can't remember where you saw him or her, or what the TV show was? That's how I've been with the little boy who plays Brick on The Middle. His name is Atticus Shaffer, and since the ABC sitcom began this fall, I've been scratching my head over him. Where did I see him before?

Turns out that it was on a commercial for AIG. Yes, AIG, that huge insurance company that was a big part of the economic collapse. The company that was too big for America to let fail.

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Here's George Clooney getting crushed by a piano

by Bob Sassone, posted Nov 9th 2009 3:27PM
You don't see George Clooney doing commercials in the U.S. (except for some voice overs) but like a lot of celebrities he does them overseas. Like this ad for Nestle Nespresso.

It's never explained, however, why John Malkovich is greeting him in heaven. Unless it's not supposed to be Malkovich and is just a character he's playing.

[via Adfreak]

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