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consolidate
G4 consolidates into E!
by Adam Finley, posted Oct 13th 2006 1:01PM
The struggling G4 network has been brought under the E! Networks tent, with plans to continue expanding the network's focus from video games to a more general entertainment destination for young men. As with most acquisitions, the network will most likely see layoffs, but the hope is that it will be able to attract more viewers, something it hasn't been able to do in its current form. While video games have seen a huge resurgence in recent years, the gamer demographic is too narrow, according to Ted Harbert, CEO of Comcast Entertainment Group. Meanwhile, I have yet to find any buyers for my network focusing entirely on the game of mumbletypeg. It seems kids these days just don't play with pocket knives like they used to.
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