There's nothing more shocking than real reality. Death is real. Steve Irwin dying on the job, for instance, was a huge shock. Here's another dose of harsh reality. The star of Discovery Channel's 'Deadliest Catch,' Phil Harris, has died from a stroke. He had been at work on January 29, loading a catch like usual, when he suffered the stroke. After being flown to Anchorage for treatment, he succumbed despite having shown some improvement.

In a statement on the Discovery Channel web site, his grown children, Jake and Josh, explained, "It is with great sadness that we say goodbye to our dad -- Captain Phil Harris. Dad has always been a fighter and continued to be until the end. For us and the crew, he was someone who never backed down."

In the tradition of the frogs, and the lizards, we have the crabs. We didn't get the usual punchline that we expect from these ads, but it was still good. There is some really nice CGI going on there with the crabs stealing the cooler of Bud and then worshiping it. The mimicking of the motions the cooler makes as it settles was cute.

Budweiser is just solid. They aren't all home runs, but they are always enjoyable. I'd be up for seeing them develop a couple of the crabs into characters for a future series of spots. There's got to be a sand in the crack joke just waiting to be unleashed, right?

Faithful TV Squad reader Gordon Werner has a question, so everyone listen up:

"Will Discovery Channel be airing another season of Deadliest Catch this year?"

The answer, dear Mr. Werner, is "yes." In fact, the third season is currently being filmed and will kick off on April 3, 2007. Make sure you tattoo that information on your body like that guy in Memento, it's a great way to remember things. That's why I have "buy eggs and milk" inked on my inner thigh right now.

Deadliest Catch is a documentary series that began in 2005. It follows six fishing vessels as they fish for crab in the Bering Sea and face serious injury or death due to the rough conditions. The crew not only consists of fisherman who have been on several expeditions, but also "greenhorns" who are experiencing the job for the first time.