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August 31, 2014

cydesdale

Budweiser: "Rocky"

by Jason Hughes, posted Feb 4th 2008 1:56AM
Every year Budweiser puts together an uplifting commercial about some animal who strives to achieve his dreams and with hard work and perseverance, achieves it. This year's installation involved a Clydesdale who didn't make the cut to pull the Budweiser wagon. "Maybe next year, Hank." This leads to a very fun montage of training clips set to the Rocky theme as a dalmation takes it upon himself to get the Clydesdale into tip-top shape. Shots of the horse starting off pulling a little wagon mixed with jogging in place in the rain, running around trees in a snow-covered obstacle, lifting bales of hay until finally he has grit to pull an entire train! Not funny like the Bud Light commercials, but these Bud spots are always feel-good fan favorites. And this one was just as good as any of them.

Oh, and of course Hank makes the hitch team the following year. The high five at the end between the dog and the horse was just perfect. I don't know what it is, but Anheuser-Busch simply has one of the best advertising and marketing teams as they virtually never miss when it comes to their Super Bowl ads. Another banner year for them it looks like.

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