This is classic Budweiser stuff. It calls to mind the little Clydesdale that wants to pull the wagon. I'm not a dog person, so I have no idea what sort of dog it is that gets sprayed with mud to make him look like a dalmatian. If I had to guess I'd say it's some sort of a lab, but that's my generic guess for any dog I don't know.

Not a lot to the story, and no laugh out loud punchline, so probably not one that we're going to hear a lot about later. But the feel-good nature of it, and the beauty queen getting slathered with mud are fun. It's a decent entry from Budweiser, but I'm sure they have something better up their sleeves.