In a statement, Robert A. Sauerberg Jr., President of Condé Nast, announced that Ostroff will be responsible for the development, creation, production and distribution of original television, film and digital initiatives based on Condé Nast brands.
"There is an enormous, untapped opportunity at Condé Nast to develop unique and engaging programming," said Sauerberg.
"Dawn's extensive experience in cable and digital entertainment, coupled with her strategic expertise, makes her the perfect choice to oversee the launch of this new venture."
Ostroff, the former head of UPN, has been with The CW since its inception and is the longest-running sitting broadcast president.
According to Deadline Hollywood, Ostroff will remain active with the network as her contract winds down in June. She'll oversee the midseason launch and order pilots for the fall 2011 season.
In other TV news ...
• Damian Lewis has joined the cast of Showtime's 'Homeland.' The 'Life' veteran will play the male lead, Marine Sergeant Scott Brody, who returns home after spending eight years as a prisoner of war in Baghdad. Claire Danes also stars as Carrie Anderson, a CIA agent who suspects Brody may be plotting an attack on America. [Deadline Hollywood]
• Cartoon Network's 'Young Justice' will premiere on Jan. 7. The show about DC Comics sidekicks launched with a movie event in November. Look for new episodes to air Fridays at 7PM. [Kryptonsite]
• Disney was denied its appeal of a $319 million 'Millionaire' verdict. A federal judge ruled that Disney/ABC and Buena Vista cheated producer Celador International out of millions of dollars by cutting sweetheart deals to bring 'Who Wants to be a Millionaire?' to America. [Hollywood Reporter]
• As we previously reported at Comic-Con, season six of 'Supernatural' will be seen as a throwback to season 1. Show creator Eric Kripke will still be involved in the day-to-day running of the show along with new showrunner Sera Gamble and executive producer Bob Singer. The CW is "very excited" about the creative direction of the show this season, and Ostroff suggested that season 6 might be even stronger creatively than last year's ratings-boosting run.
• The groundbreaking success of 'The Vampire Diaries' will help provide a strong lead-in for 'Nikita', though Ostroff hopes 'Nikita' will attract a different audience to help boost the ratings of both shows.
More after the jump!
I can't imagine that 'Supernatural' wouldn't come back, especially if Kripke wants to do another season. It's a good show, it has a rabid following, it has already hit 100 episodes, and it's a show that The CW really needs in its lineup. Beyond 'Gossip Girl,' it really seems that people don't talk too much about most of the other shows on the network. 'Supernatural' has quality and buzz, and you don't want to lose too many of those type of shows.
Speaking to IGN, Ostroff seemed pleased with the show's ratings and optimistic about its chances for another season, but the final decision won't be made until May.
Ostroff also told EW that Smallville producers Brian Peterson and Kelly Souders have yet to pitch the final episode to the network.
"... We haven't even gotten to how we're going to deal with the last episode and whether it's a season finale or series finale. But right now, I think it's just a season finale," she said.
With season nine on the horizon, and the show getting its best reviews and ratings in years, the big question is coming up again: Will Rosenbaum return to Smallville?
Last season we watched a disfigured Lex, played by a different actor whose face was hidden, apparently die in an explosion. Of course, fans knew instantly that Superman's nemesis was still kicking somewhere (as confirmed by exec producer Brian Peterson at Comic-Con).
But what about two of the network's more veteran and male-oriented shows, Smallville and Supernatural? Does the network still believe in them? Ostroff tried to give a definitive "yes," but the rest of her panel, and the promos shown before she appeared, say otherwise.
In her executive session, Ostroff avoided saying anything definitive on two major topics: the lack of "urban" shows on the schedule and the mechanics of the network's deal with Media Rights Capital to produce the network's entire Sunday block of shows.
What's happening on other blogs via the interweb.
- You've read our discussion of the Lost finale, now read the Hollywood Reporter's, James Poniewozik's, and Alan Sepinwall's. Also, here's news about the ratings the finale got.
- Is the head of The CW, Dawn Ostroff, on her way out?
- Is ABC already ahead when it comes to this fall's new shows?
- Another season of The Two Coreys starts on June 22. Oh, great.
- The Wall Street Journal weighs in on the American Office vs. British Office debate.
- Eddie Griffin is being sued over an incident on his new VH-1 show.
- The Sci-Fi Channel has launched a new gaming blog called Fidgit.
The CW's got some funny sitcoms both old (Everybody Hates Chris) and new (Aliens in America -- more on that later), but the network's funniest asset is Paul McGuire, executive vice president, network communications.
Before introducing Dawn Ostroff, president entertainment, The CW, McGuire fires off some zingers to get the reporters up and running.
Of the recycled tote bags that The CW gave to the press (perfect for hauling all our cable swag home), McGuire quips, "They're made entirely from recycled billboards, including some from Hidden Palms -- or as some dirt bag reporter called it -- 'Hidden Ratings.'"
I'm betting that the CBS pages are wearing the same polyester red jackets that I did way back when Murphy Brown was on the air.
The CW pages wear green coats, and the pages themselves all look like models. Many of them are hotter than the actors on the CW shows themselves. (And the stars on CW shows are pretty hot!) I wonder how many of the pages (actors, too, I'm betting) are thinking, "I should be on a show," as they're running a microphone over to a reporter.
Those of you who have been diligently sending Mars candy bars to Dawn Ostroff, head of CW programming to save Veronica Mars from permanent cancellation may want to hold off on the next shipment when you hear what creator Rob Thomas has to say. In a recent newspaper interview Thomas pretty much said that VM is over for good as a television series.
Oh, he's not upset with the fans for trying. In fact, according to the interview, he loves that the fans have been making this all-out effort to renew the show. It's just that the CW's Ostroff doesn't get to make the final call if the show stays or not. That call is made by sister company CBS. Thomas believes that head honcho Les Moonves doesn't want to continue the show.
A rather large band of Veronica Mars fans, who won't take the news of the show's death lying down, have started a campaign to ship as many Mars Bars to the person in charge of CW programming, Dawn Ostroff, in hopes that the gesture will force her hand not to sign the final cancellation papers for the show. How many have they sent so far? Put it this way: they've located every last remaining Mars Bar in the country and have moved onto whatever the heck left they can find that's even remotely related to the show.
In case you didn't know, the drop-dead date for any show cancellation decisions at The CW is June 15th, just five days away. Read the organizing party's website for more info on how to help.
[Thanks to the multitude of people who sent in this tip!]
The message of all this? "We're The CW! Watch us! We're doing something different!" And that was also the theme of the presentation from the network's president of entertainment, Dawn Ostroff.
"We've gotten phone calls and optimism from the people that we need to get it from [CW President of Enertainment] Dawn Ostroff and Les Moonves have been very involved, saying 'don't worry.' They have never hidden their support."
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