If you've ever said, "they can't pay me enough to watch a soap opera" you might be interested to know that Procter and Gamble, the company that actually invented the genre in the early 1930s, is behind a promotion that will award viewers $500 for simply watching As The World Turns and Guiding Light. Well, you have to register at Daytime Dollars, and your special code has to match the code shown during the episode. But hey, even if you don't win, you can still lose yourself in the twisted plotlines and engaging stories. Will Samantha leave Brock? Will Danny find out about his baby brother, Stefan? Will Jerome and Barbara ever find their way out of the wicker pumpkin factory? Will I continue to make up characters and storylines and pretend I actually watch these shows? Who the heck knows? The promotion will run from March 13 to September 29.

[via Ad Pulp]