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October 31, 2014

defmation

Snickers pulls Super Bowl ad in response to complaints

by Brad Linder, posted Feb 7th 2007 11:32AM
SnickersRemember that potentially homophobic Snickers ad that aired during the Super Bowl? The one where two guys are so enamored with a candy bar that they start eating it from opposite ends, Lady and the Tramp-style, and wind up accidentally kissing? They're so concerned that they just kissed that they decide to do something really macho to affirm their heterosexuality, so they start pulling out their chest hair. Because that's apparently what straight men do all the time.

Anyway, now that you're up to date, you won't be seeing that commercial on television anymore. Snickers got complaints from the Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation. Apparently they thought the ad was homophobic. Who knew, I thought it was just anti-gay. Oh, right.


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