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July 26, 2014

demographics

CBS Locks Up CEO Les Moonves Through 2015 - UPDATE

by Allison Waldman, posted Feb 24th 2010 9:41PM
les_moonves_ceo_cbsIf Les Moonves were a playing craps at a Las Vegas casino, he'd be the guy with the dice on a hot streak. You would put your chips down to let it ride and that's exactly what the CBS Corporation did. CBS has given president and CEO Leslie Moonves a new contract through February 22, 2015. He's being asked to keep on doing just what he's been doing, that is keeping CBS as a powerhouse network. They want him to continue being the anti-Jeff Zucker. Moonves with the Midas Touch is how you might describe him because things are just good and getting better at the Tiffany network.

Executive Chairman Sumner Redstone had nothing but good things to say about Moonves in the Wall Street Journal story about the new contract. He said, "This agreement not only secures the future of the company for many years to come, it also further aligns and strengthens the interests of the chief executive with those of our shareholders."

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Burn Notice premiere sizzles in the Nielsens

by Allison Waldman, posted Jul 14th 2008 1:43PM
Burn Notice sandNumbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.

I'm generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.

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Lifetime drafts Army Wives for a third tour of duty

by Allison Waldman, posted Jul 12th 2008 12:06PM
Kim D on Army WivesThe success of Army Wives has been huge for Lifetime. Currently, the second season is doing gangbuster ratings so it's no surprise the CEO Andrea Wong announced yesterday that Army Wives has been renewed for season number three.

Commencing in early 2009, there will be 18 new episodes of the military-oriented, drama set in Fort Marshall around the lives of the families of Army personnel. Currently, the tale of the "tribe" has been a grand slam, Sunday night success for the cable net, the number one cable show among women 25-54 and women 18-49, Lifetime's key demographics.

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Which shows do young and old viewers watch?

by Brad Trechak, posted Jun 30th 2008 2:01PM
MonkVariety has an interesting article up about the age demographics of certain TV shows. It seems that the average age of the television viewer has risen to the age of 50, outside of the key demographic of 18 to 49.

The oldest-skewing shows are NBC's Monk and ABC's Women's Murder Club. Interestingly, the ages on ABC, Fox, and NBC have been rising while CBS, which promotes to an older demographic to begin with, remains steady.

The study was released by Magna Global's Steve Sternberg. "The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," Sternberg wrote.

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