1. Raisin Bran Crunch: The long running series of ads where an office worker named Smith tries to get Johnson (who just always chomps on cereal) fired, and all of his efforts backfire. This could be a really cool series like The Office or Newsradio. Johnson could spend the entire series saying nothing at all, but he keeps rising up the corporate ladder until he's President of the company, and viewers across the country would be waiting to see what his first words would be.