At least CBS is having a little fun with their new summer reality competition.

The network sent out a press release saying that the premiere of Greatest American Dog got the highest prime-time audience among dogs since an episode of Lassie in 1974. They also say that the show won its time slot against Ugly Betty "in dog-patrolled households, canine viewers, upscale purebreds, Heinz 57 (mutt) adults, and the advertiser-coveted 1.79-7 year-olds."

The press release goes on to say that the show did better than the network thought, especially since the test audience of dogs in Las Vegas didn't show numbers this high. The number should go higher later today when "factoring in dogs who know how to use their paws to program their DVRs."