Whoopi Goldberg's new series about an all-girl soccer team in New York City will premiere this Sunday on Nickelodeon at 7 p.m. Goldberg developed Just for Kicks as a way of exploring the double standard that surrounds girls in sports, and to show how these young ladies can participate in rough sports and still be "girls" without having labels applied to them like "butch" and "tomboy" (though in my experience it's always the "tomboys" who wind up as total hotties when they get older). If nothing else, I admire the spirit of the show, and its message of female empowerment. The first episode will focus on a team of cheerleaders, one of which tries to convince her friends that soccer is a cool sport. You know, if they really wanted to cover everything they'd have a bunch of boys join the cheerleading squad, too. I'm just saying.