The Tiger Woods story has become a beast that cannot be fed, no matter how many bloody human entrails you stuff in its perpetually open maw.

Tiger's never-ending reach for forgiveness and redemption has been more thoroughly covered than my late grandmother's living room couch. It's turned the news into a supermarket tabloid. It's turned 'SportsCenter' into a Lifetime made-for-TV movie.

And now, with Nike's new Tiger ad, it's turned commercials, my one measly break from this love-to-hate lovefest, into another creepy, lurid, sex-soaked look at a superstar's human indiscretions.

Tiger Woods has returned to the world of golf, following his recent sex scandal and struggles with his wife. Woods is currently playing in the Masters Golf Tournament and, with his return, Nike has released a new ad starring the golfer. The ad is meant to repair some of the damage done to Woods' public image. But unfortunately, some people find it to be ... fairly creepy.

Watch the video after the jump.

Nike is kind of like the Microsoft of the athletic world; often derided and criticized, but wildly successful for reasons no one wants to acknowledge. For instance, I constantly keep buying Nike basketball shoes, even though I know that they're too narrow for my clodhopper feet, because they just look so damned cool.

One of the things they've been able to do so well is put together compelling advertising. And, after the Tiger Woods mess spilled all over the media landscape, there was likely a large segment of those watchers who were wondering what Woods' largest sponsor would do to address the mess. Would they meet it head on or try to avoid the issue?

Well, the met it head on, and in the best way possible. Here is the new Nike ad with Woods, debuting during last night ahead of the Masters: