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February 10, 2012
 
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eileen

FedEx: "Not What It Seems"

by Bob Sassone, posted Feb 4th 2007 9:20PM

Workers in an office are around a conference table talking about whether or not they should switch to FedEx Ground because the name implies it might not be as fast because of the word "ground." Everyone has a name that mirrors what they do (Bob bobs his head, Eileen leans, Joy is joyful, Harry is hairy, etc.). This has one of my favorite exchanges of the night:

"We all agree that FedEx Ground is fast, despite the name 'ground.' "

"Well said Mr. Turkeyneck."

The best FedEx ad of the night, and definitely in the top 10 so far.

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