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December 22, 2014

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Stephen Colbert Can't Convince Google CEO Eric Schmidt to Be Even a Little Bit Evil (VIDEO)

by Jason Hughes, posted Sep 22nd 2010 3:15AM
Eric Schmidt, 'The Colbert Report'Google has a famously unusual company motto: "Don't be evil." Stephen Colbert had the company's CEO Eric Schmidt as a special guest on 'The Colbert Report' (Weeknights, 11:30PM on COM) to talk about this motto and try to understand how it is to live under such a strict and stifling philosophy as an American company.

"You'd never be evil?" Colbert asked him. "Not even a little bit?"

But Schmidt stood by his company motto. "The company was found on the basic principal not to be evil and to do the right thing to make the world a better place," he explained. "It's our principal we operate the company by it."

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Google wants to provide targeted TV ads

by Joel Keller, posted Aug 21st 2006 11:44AM
Google logoA few weeks ago, we mentioned that Google was going to provide video on some of its AdSense web ads. Now, it seems it wants to take that philosophy to your TV. According to Donna Bogatin of ZDNet, CEO Eric Schmidt wants to target the $74 billion TV ad market because he feels people's time is being wasted seeing ads that aren't targeted to their interests.

So, what Google is thinking of doing is creating kind of a TV version of AdSense, where a browser would come up with links to sites depending on a person's channel-surfing patterns and the program they're currently watching. They have other ideas about this as well, which may or may not come to pass. But Bogatin notices that the company is looking for Software Engineers specializing in television technology, so the ideas are definitely more than just fleeting thoughts. I would imagine the way they could do this is via the interfaces on TiVos, sattellite boxes, and digital cable boxes, since the PC-based interactive TV is still a long way from being commonplace. Can anyone else think of how they might be able to accomnplish this? Let me know in the comments.

[via Slashdot]

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