Women are getting their own online sports destination from ESPN -- whether they like it or not.

ESPN's new women's brand, espnW, is launching this fall as a website, but could eventually become its own network, The New York Times reports. Laura Gentile, vice president of espnW, said the brand will be marketed toward women 18-34, and the site will launch this fall.

While some women's sports figures support the new brand -- "I don't think there's ever been this much planning, research and commitment before," said tennis legend Billie Jean King -- critics worry that a separate women-only presence is condescending, and would diminish the presence of women's sports on the flagship network.