I reported this over on AdJab, but I figured the folks here would like to hear about this, too: The New York Times reports today that CBS will begin having ads etched on 35 million eggs, which will be distributed and sold nationwide. The etching, a laser-based process created by the company EggFusion, will consist of the network's eye logo, the name of a show or a featured lineup day, and an egg-related tag line. Some of the ovum-centric bon mots will include "CBS Mondays: Shelling Out Laughs", "CSI: Crack the Case on CBS", and "Shark: Hard-Boiled Drama". Yeah, I'm laughing on the inside, too.

Anyway, the eggs will also have expiration dates on them, which is what the etching technology was designed for in the first place. Apparently, the etchings can already be done on fruit, which will most definitely lead to the day when I'm biting into Katie Couric's face on an apple. When that day comes, I may just move to the mountains and check myself off the grid for good.

[via Mediabistro]