family friendly

The numbers are in and Super Bowl XLI was huge. Coming in at 93.1 million viewers, it was the third most watched program in history, and the second most watched Super Bowl. Having the lead-in to end all lead-ins also helped Criminal Minds put up the best numbers ever for the series. The special episode following the game averaged 26.2 million viewers.

Is that a disappointment? Last year, the post Super Bowl episode of Grey's Anatomy drew a considerably larger 38.1 million viewers. We can chalk part of that difference up to the fact that Grey's was more of a hit show going in, but I think more of it has to do with the subject matter.

Criminal Minds is never a touchy-feely, happy bunnies on clouds kind of show, but the post Super Bowl episode was dark even by their standards. Come on, Dawson chaining up a woman and setting the dogs loose on her? That's asking a lot from the family friendly Super Bowl audience.