fast start

You probably heard that ABC's V premiere got off to a big start in the ratings. In fact, it was the biggest drama series premiere of the season, seen by 14.3 million viewers and netting a 5.2 rating among adults 18-49. What does all that mean? To me, it says that even without the skywriting promotion that was canned, ABC marketing had raised awareness and drew the curious, the sci-fi fans, the nostalgic and a few more watchers for the launch.

Despite the big number, there's a good chance that V will sink in future outings because viewers like me were not hooked. I wanted to fall in like/love, but it didn't happen. Here's five reasons why: