Can a TV show centered around the $46 billion herbal weight loss industry be interesting? We'll soon find out, because HBO has greenlit a pilot called Fat Sells.

The story will center on the head of a weight loss company, and how his life starts to unravel when the FDA begins investigating the company's claims.

Forest Whitaker is attached to exec produce (and possibly direct the pilot), along with Dave Broome, who served as exec producer on The Biggest Loser. Hmmm ... wonder if he has some insider info he'll bring to this project.