EDITION: U.S.
five billion dollars
We've got a Weather Channel for sale, a Weather Channel for sale
by Richard Keller, posted Jan 9th 2008 9:00AM
I remember a Saturday Night Live sketch from the late 1970's where Harry Shearer was a DJ at a radio station that only gave the time of day. No music, no news, no weather -- just the time. I am always reminded of that sketch every time I watch The Weather Channel. I mean, who would have thought that 24 hours worth of weather forecasts would ever amount to anything?
Landmark Communications apparently did when it started the channel back in 1982. Now, the network, along with its Weather.com site and various other enterprises, is bringing in billions of dollars to the communications company. Sadly, though, Landmark may lose this linchpin since the family that owns the privately-owned company is looking into putting it up for sale.
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