In a move certain to amplify the controversy - and free publicity - it has already generated, Focus on the Family has announced it's running a second Super Bowl ad.

Like the first ad, the second spot, which will air four times during CBS' pregame show, also features Heisman Trophy-winner Tim Tebow and his mother, Pam, according to USA Today. No word on the second commercial's content or cost, but it seems certain to add to the outrage among abortion-rights advocates, who have questioned the first ad's accuracy and fairness and have protested CBS' seeming double standard in cooperating with conservative organizations to get their advocacy ads on the air while snubbing liberal issue ads.

It looks like the commercials for the Super Bowl just got a little less hilarious, or more depending on your personal viewpoints and political persuasions.

CBS has eased the restrictions on selling spots to advocacy groups during the single most important television advertising event of the year and said it would consider "responsibly produced" ads for the Super Bowl broadcast on February 7.

The issue arose when an anti-abortion group wanted to air an ad funded by James Dobson's Focus on the Family advocacy group starring 2007 Heisman Trophy winner Tim Tebow. Honestly, who cares? Why all this controversy over a commercial? Does it involve singing dogs or the Budweiser lizards discussing the point at which life begins? Am I the only person in the universe who watches the Super Bowl... to watch the actual Super Bowl?