EDITION: U.S.
folgers
2010 Folgers Ad Sounds Like It Was Made In 1962
by Joel Keller, posted Mar 30th 2010 2:23PM
Late last week, I talked about how, even as a guy, I know that ads for women's hygiene products are silly. Now, I'm going to talk about an advertiser that hasn't been very fair to the fairer sex for decades: Folgers.
We've written about the supermarket coffee brand's saccharine-sweet advertising before. But one thing we haven't explored with their "playing to middle America" series of ads is how poorly women come off in most of them.
Take this ad that debuted late in 2009 and has been airing incessantly ever since:
At first, it looks like a sweet and kind of old-fashioned spot, with a well-meaning if slightly over-protective dad telling his little girl that her new fiance went to him for his blessing to take her hand in marriage. But one line in the ad drives me batty: After the dad says to his daughter that she was out late the night before, she holds out the ring and says "well, you're not gonna have to worry about that anymore."
We've written about the supermarket coffee brand's saccharine-sweet advertising before. But one thing we haven't explored with their "playing to middle America" series of ads is how poorly women come off in most of them.
Take this ad that debuted late in 2009 and has been airing incessantly ever since:
At first, it looks like a sweet and kind of old-fashioned spot, with a well-meaning if slightly over-protective dad telling his little girl that her new fiance went to him for his blessing to take her hand in marriage. But one line in the ad drives me batty: After the dad says to his daughter that she was out late the night before, she holds out the ring and says "well, you're not gonna have to worry about that anymore."
Retro commercials speak of a different era - VIDEO
by Kristin Sample, posted Feb 3rd 2008 1:02PM
Cracked.com has a put together a list of five commercials that companies would really like you to forget. The commercials, mostly from the 1960s, speak to a much different time in American history. They show just how unevolved mainstream America's views of race and gender were. My two favorites (although I'm unsure whether "favorite" is the appropriate word) were the Folgers commercial where all the husband wants for his birthday is for his wife to make a decent cup of coffee and the Jell-O commercial. This ad features a Chinese baby (pictured at the right) who can't eat the "Western delicacy" with his chopsticks.
Cracked.com has videos for all the commercials so go and have a look.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- TV Ratings: 'American Idol' beats 'Big Bang Theory,' but CBS wins Thursday
- 'Extreme Couponing: Black Friday Blitz' sneak peek
- 'Gossip Girl' sneak peak: Blair is looking for love...sort of
- 'American Idol': Amy Brumfield brings the plague to Group Day
- 'The Big Bang Theory': Almost perfect
- More From Zap2it
- Nikita's Melinda Clarke Previews 'Fascinating' Amanda Flashback: 'She Is a Ruthless Creature'
- Ratings: The Mentalist Sees a Season High, Grey's Rises, 30 Rock Pops and The Office Falls
- Matt's Inside Line: Scoop on NCIS: LA, Person of Interest, House, Big Bang, White Collar and More
- Vampire Diaries Boss Talks Offing Originals, Teases 'Major Jeopardy' for All by Season's End
- Project Runway All-Stars Recap: Seasonal Subjective Disorder
- More From TVLine
- The Star Market: Is This the Year of Channing Tatum?
- Watch Oh Land's New Video, ‘Speak Out Now'
- ‘We Take Care of Our Own' Video: Sing Along With Bruce Springsteen
- Watch a Supercut of James Lipton's Most Absurd Questions
- Watch Gloria Estefan's Campy New Video, ‘Hotel Nacional'
- More from Vulture
