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September 17, 2014

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2010 Folgers Ad Sounds Like It Was Made In 1962

by Joel Keller, posted Mar 30th 2010 2:23PM
Late last week, I talked about how, even as a guy, I know that ads for women's hygiene products are silly. Now, I'm going to talk about an advertiser that hasn't been very fair to the fairer sex for decades: Folgers.

We've written about the supermarket coffee brand's saccharine-sweet advertising before. But one thing we haven't explored with their "playing to middle America" series of ads is how poorly women come off in most of them.

Take this ad that debuted late in 2009 and has been airing incessantly ever since:



At first, it looks like a sweet and kind of old-fashioned spot, with a well-meaning if slightly over-protective dad telling his little girl that her new fiance went to him for his blessing to take her hand in marriage. But one line in the ad drives me batty: After the dad says to his daughter that she was out late the night before, she holds out the ring and says "well, you're not gonna have to worry about that anymore."

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Retro commercials speak of a different era - VIDEO

by Kristin Sample, posted Feb 3rd 2008 1:02PM
jello commercialCracked.com has a put together a list of five commercials that companies would really like you to forget. The commercials, mostly from the 1960s, speak to a much different time in American history. They show just how unevolved mainstream America's views of race and gender were.

My two favorites (although I'm unsure whether "favorite" is the appropriate word) were the Folgers commercial where all the husband wants for his birthday is for his wife to make a decent cup of coffee and the Jell-O commercial. This ad features a Chinese baby (pictured at the right) who can't eat the "Western delicacy" with his chopsticks.

Cracked.com has videos for all the commercials so go and have a look.


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