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October 13, 2015

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CBS Sports Expects 100 Million Super Bowl Viewers

by John Scott Lewinski, posted Feb 1st 2010 8:30PM
Peyton Manning will lead the Indianapolis Colts into Superbowl 44.CBS expects Sunday's Super Bowl XLIV to be the most watched television program in history. And the network is looking to make a mint on the big game after managing to sell every available ad slot for the broadcast.

The problem is a couple of those ads were sold to odd buyers when you consider that this is supposed to be a massive entertainment event. People are supposed to have fun watching the game they've waited all season to see. It's a reach to ask them to think about heavy socio-political issues.

The network estimates more than 100 million viewers will tune in this weekend when Peyton Manning (right) and the Indianapolis Colts take on Drew Brees and the upset-minded New Orleans Saints. The Saints look to be the sentimental favorite as the city struggles to rebuild from Hurricane Katrina.

Meanwhile, the Colts are playing in their second Super Bowl in the last three years -- having beaten the Chicago Bears in Super Bowl XLI.

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Sports Night: Mary Pat Shelby

by Bob Sassone, posted Jun 29th 2006 8:44PM
Sabrina Lloyd(S01E05) I mentioned in another review that not many people mix comedy and drama as well as Aaron Sorkin does, and this is another good example. On another show, it would have been handled really badly (or not attempted at all).

CSC gets a big scoop when football player Christian Patrick agrees to be interviewed in the studio. Maybe after this interview, CSC won't be the number three network anymore...

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